News


Japan's "Gem" to the world!
7 broadcasters to unveil their newest TV formats at「TREASURE BOX JAPAN」

2015.03.30
7 major Japanese broadcasters are pleased to announce the third edition of the popular event 「TREASURE BOX JAPAN~WORLD PREMIERE! BRAND NEW FORMATS!」
that will be held on Sunday, April 12th, prior to the opening of MIPTV.

Participating broadcasters will be, NHK (Japan Broadcasting Corporation ) , Nippon TV (Nippon Television Network Corporation), TV Asahi (TV Asahi Corporation), TV Tokyo (TV Tokyo Corporation) , Fuji TV (Fuji Television Network Inc.), ABC Japan (Asahi Broadcasting Corporation) and Yomiuri TV (Yomiuri Telecasting Corporation).
Thanks to the great teamwork, we will introduce our highly recommended, newest formats. For the last two years, the venue was packed with curious and interested buyers. This year we have prepared an even stronger lineup of formats.

As the world’s second largest entertainment and media market after the US, we keep on creating new TV contents every day. Our reservoir of creativity is endless and we are confident and truly believe that the format buyers will find a “Gem” at this event.

In addition to the TBJ pitching event, we will provide Japanese Food (Snacks) outside the auditorium. This networking area will give buyers a chance to directly connect with the representatives of each 7 broadcasters and follow up on the formats that have been presented.

On behalf of the Treasure Box Japan organizing committee, Department Director of International Sales, ABC JAPAN Hiroshi Noshita says, “The 7 broadcasters will introduce their newest formats with confidence. We would like the buyers to know that Japanese formats are not only about “Crazy Game Shows”. I hope that many buyers will see another Japan, and discover new TREASURES.”

Japan’s Ministry of Internal Affairs and Communications (MIC) and Ministry of Economy, Trade and Industry (METI) have implemented a policy to actively promote Japanese content globally, and Treasure Box Japan marks the first-ever joint effort between the Japanese broadcasting industry and the Japanese government on the international stage. It is hoped that this continuous joint effort between the two entities will result in a greater awareness and larger distribution of Japanese content around the world.

■ Event Outline

<Event>
Japanese Formats Showcase (a part of MIP Formats)
“Treasure Box Japan, World Premiere—Brand New Formats!”

<Date and Time>
Sunday, 12th April 2015, 12:30~13:20
Followed by Snack Lunch & Networking

<Venue>
Auditorium A, Palais des Festivals

<Participating Companies>
TREASURE BOX JAPAN Organizing Committee
(NEP/NHK、Nippon TV、TV Asahi、TV Tokyo、Fuji TV/FCC、ABC Japan, Yomiuri TV/YTE)

■ The new formats that will be introduced(Presentation order for the event)
Yomiuri TV (YTV): Cell Phone Relay 2.0 (Reality)
Nippon TV (NTV): Breaking Ordinary (Docu-reality)
NEP/NHK: Lunch On! (Lifestyle Documentary)
TV Tokyo: I wanna be Home!!! ~Lost at the ends of the Earth~ (Reality/Game show)
Fuji TV/FCC: Werewolf: Who’s the Liar? (Interactive Game Show)
ABC Japan: Picky Eater Saver (Cooking)
TV Asahi: The Dinner Table (Social / Reality)

■ Contact
On behalf of the Treasure Box Japan organizing committee:
ABC JAPAN International Sales  Mr. Shusaku Inoue
Tel: +81-90-1904-5684
E-mail: shusaku_inoue@asahi.co.jp

Japan's "Gem" to the world! 7 broadcasters to unveil their newest TV formats at「TREASURE BOX JAPAN」