MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO Attracts over 25000 People from in and out of Japan!
From fashion to music to anime to food, MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO promoted both traditional and new aspects of Japanese culture at Tokyo National Gymnasium for three days from Nov 6 – 8. Over the course of the event, a total of 25,500 J-culture fans (including 9,000 people from across the sea) came from inside and outside the country to watch a total of 162 artists in various genres.
After promoting Japan in eight different cities, including London, Paris, Bangkok and NY, the second Tokyo edition came back as a bigger, more powerful event – a massive three-day Japanese celebration!
Day 1 on Nov 6 was titled MOSHI ANI. After the opening show, which featured wadaiko (Japanese drums) and shakuhachi (a bamboo flute), the likes of Hachioji P, Runa Haruna, Yanaginagi and May’n entertained the audience with their personality-filled performances. Visitors also got a chance to watch livetune+’s debut set and enjoy World Cosplay Summit and anime and VOCALOID-featured shows. As the closing act of Day 1, SID showcased their new song Hyoryu, and immersed the crowd into their upbeat and nostalgic music.
Day 2, named MOSHI POP, offered not only music but also more beauty-oriented shows such as runway and hair shows! From Shiho Takechi to Rina Tanaka to Fumiko Aoyagi, a number of popular models walked down the runway, while the likes of Dempagumi.inc and Silent Siren had the audience dancing on their feet and singing along in full force! After a lively set by Natsume Mito, Golden Bomber came on stage as the last act of the night, and entertained fans with their kabuki-inspired performance. The band was wild on stage (cutting the air with Japanese swords etc.) and got the loudest cheers.
For MOSHI COOL on Day 3, top-notch DJs gathered on stage and showcased Japan’s world-renowned club music!
The final day started with Kireek’s collaboration set with a group of professional Nihon buyo (Japanese dance) dancers, which was then followed by banvox’s future bass-oriented EDM set. World-famous dance group WORLD ORDER fascinated the group with their perfectly synced dance performance. m-flo performed with Crystal Kay and MINAMI, and got the audience ready for CAPSULE! Featuring edgy sounds and intense laser lights, the duo’s set immediately put the whole audience in the world of Yasutaka Nakata. The closing act of the night was Kyary Pamyu Pamyu. The J-pop princess showered the audience with a total of seven hit tunes on the stage accented with colourful visual effects before closing the massive three-day event.
NIPPON STAGE was joined by many of Japan’s most powerful and upcoming artists and idol groups, including Rinne Yoshida, The World Standard, drop, Up Up Girls (kari) and Cheeky Parade.
Day 3, titled ~TOKYO POP~, featured a total of six artists, including Lucas Valentine, Una and color-code. Charisma.com and Suiyobi no Campanella raised the voltage of the crowd even higher with their energetic live performances.
Aside from the music, visitors also got a chance to enjoy various aspects of Japanese culture in the admission-free area through a number of activities ranging from matsuri games such as yo-yo water ball and cork shooting games to hands-on sessions to experience more traditional things such as kimono and shodo. The festival was also enjoyable food-wise with a long list of award-winning niku fes restaurants and Nihon Konamon Association on-site! MATSURI STAGE, located near the main entrance, featured DJs, dancers along with nico nico live broadcasting.
The festive matsuri mood was all around the venue with two lantern yagura towers and lines of stalls both inside and outside the venue. With the aim of combining traditional aspects of Japanese culture and newer J-pop trends, the festival offered a wide variety of interactive activities and sessions, including hair salon services and free karaoke a flea market, and fan meet-and-greet sessions with models and cosplayers.
Despite the wet weather on Saturday and Sunday, Moshifes drew a large number of J-culture fans from all over the world, and offered them a chance to experience Japanese products and services for free! Participating artists also expressed their love for the country by wearing Japan-inspired outfits or playing local instruments.
The mission of MOSHI MOSHI NIPPON project is to promote J-pop culture to the world. This latest edition proved that KAWAII and cool things can be shared with anyone regardless of nationalities. MOSHI MOSHI NIPPON’s challenge continues.
■ MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO
Date: Nov 6 -8
Venue: Tokyo National Gymnasium
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Kyary Pamyu Pamyu